Minerva Optics - Eyewear Distributors


Minervais the Roman goddess of wisdom, strategic warfare and the sponsor of arts, trade, and strategy.

Wisdom – To acknowledge the importance of ourstockiests – the ones who sell our brands.

Strategy – Minerva optics first goal is to maximizing its stockiest-partners profit on the products we supply. We aim to deliver unique products that increases customer loyalty.

Art–Something you cannot explain but makes you goosebumps when you hold in your hands.

Minerva Optics was founded by Moshe Eliyahu on March 2020. Moshe immigrated to Australia from Israel on June, 2015. Before launching his own eyewear distribution business In Australia, he worked in the eyewear wholesaling industry as a regional sales manager.